The NGO, CARE Denmark, supports the world's poorest and most climate-exposed people in creating a good and dignified life for themselves for a green and fair world.
As part of exciting process of restructuring and innovation, CARE Denmark decided to reformulate its strategy to be focus on climate change. That new approach needed, among other things, to rebrand the organization in terms of visual communication according to the new vision.
Textures for symbolizing huts, mud, or soil, combined with bright colours representing the colorful clothes of all those African countries where CARE Denmark focus the most of its activity are the main element of the visual identity.
As part of exciting process of restructuring and innovation, CARE Denmark decided to reformulate its strategy to be focus on climate change. That new approach needed, among other things, to rebrand the organization in terms of visual communication according to the new vision.
Textures for symbolizing huts, mud, or soil, combined with bright colours representing the colorful clothes of all those African countries where CARE Denmark focus the most of its activity are the main element of the visual identity.
CARE Denmark
Rebranding, visual identity,
editorial design and web design
